Introducing… G.E.A.R. Tweezerman’s new line of Grooming Tools specifically designed for Men! Leading the way in the growing men’s beauty segment, driving the category to the next level and giving men just the tools they need. High performance, precision grooming tools. Uncomplicated, G.E.A.R. satisfies every man’s grooming needs from head to toe. Already proven a success in domestic markets, G.E.A.R. will give a definite lift to Tweezerman sales!